The Service Line Strategist plays a critical role in advancing service line strategy and driving growth initiatives across the organization. This position is responsible for gathering, analyzing, and synthesizing market and operational intelligence to inform Service Line leaders and support data-driven decision-making.

In partnership with key stakeholders, the Strategist will lead and support in-depth service line analyses, contribute to the development of strategic plans, and help translate strategy into actionable initiatives. This role also supports the execution and implementation of priority growth efforts, ensuring alignment, measurable outcomes, and sustained impact.

At UnityPoint Health, you matter. We’re proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare several years in a row for our commitment to our team members.  

Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in.  Here are just a few:      

• Expect paid time off, parental leave, 401K matching and an employee recognition program.   

• Dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members.  

• Early access to earned wages with Daily Pay, tuition reimbursement to help further your career and adoption assistance to help you grow your family.   

With a collective goal to champion a culture of belonging where everyone feels valued and respected, we honor the ways people are unique and embrace what brings us together.   

And, we believe equipping you with support and development opportunities is a vital part of delivering an exceptional employment experience. 

Find a fulfilling career and make a difference with UnityPoint Health.

The Service Line Strategist drives service line growth by turning market, consumer, and business intelligence into actionable insights. Key responsibilities include:

• Analyze service line performance, market share, referrals, and demographics to inform strategy

• Monitor competitors, industry trends, payor shifts, and healthcare disruptors

• Develop business cases, financial models, and support capital planning for new initiatives

• Prepare and support Certificate of Need (CON) materials

• Partner with Service Line VPs, CMOs, Finance, Marketing, and Analytics to implement growth initiatives

• Conduct ongoing market research to identify opportunities and potential disruptors

• Translate data into actionable plans and align initiatives with enterprise strategy

• Maintain awareness of healthcare regulations, legislation, and industry trends

• Track best practices and strategic moves by competitors and industry leaders

• Conduct research to support strategic planning and CON submissions

Education:

Bachelor’s Degree (Required): Healthcare Administration, Business, or a related discipline

Master’s Degree (Preferred): Healthcare Administration, Business Administration, or another healthcare-related field, or equivalent professional experience