Essential Functions/Responsibilities:

Essential functions are the duties and responsibilities that are essential to the position (not a task list).  Do not include if less than 5% of work time is spent on this duty.  Be specific without giving explicit instructions on how to perform the task.  Do not include duties that are to be performed in the future.  Duties should be action oriented and avoid vague or general statements. 

% of Time

(annually)

Key Accountability

·         Provide assistance with and develop marketing communication plans, evaluation methods and creative direction.

·         Build effective relationships with the media and/or community contacts and internal stakeholders.

50 %

Key Accountability

·         Work with local departments on activities to achieve business and market goals.

·         Contribute to the successful creation of marketing campaigns and projects.

30%

Key Accountability

·         Coordinate community, special events, programs and seminars.

·         Assist with projects that support communications and marketing efforts

10 %

Basic UPH Performance Criteria         

·         Demonstrates the UnityPoint Health Values and Standards of Behaviors as well as adheres to policies and procedures and safety guidelines.

·         Demonstrates ability to meet business needs of department with regular, reliable attendance.

·         Employee maintains current licenses and/or certifications required for the position.

·         Practices and reflects knowledge of HIPAA, TJC, DNV, OSHA and other federal/state regulatory agencies guiding healthcare.

·         Completes all annual education and competency requirements within the calendar year.

·         Is knowledgeable of hospital and department compliance requirements for federally funded healthcare programs (e.g. Medicare and Medicaid) regarding fraud, waste and abuse.  Brings any questions or concerns regarding compliance to the immediate attention of hospital administrative staff.  Takes appropriate action on concerns reported by department staff related to compliance.

10%

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that required of the employee.  Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Demonstration of UPH Values and Standards of Behaviors

Consistently demonstrates UnityPoint Health’s values in the performance of job duties and responsibilities

Foster Unity:

·         Leverage the skills and abilities of each person to enable great teams.

·         Collaborate across departments, facilities, business units and regions.

·         Seek to understand and are open to diverse thoughts and perspectives.

Own The Moment: 

·         Connect with each person treating them with courtesy, compassion, empathy and respect

·         Enthusiastically engage in our work.

·         Accountable for our individual actions and our team performance.

·         Responsible for solving problems regardless of the origin.

Champion Excellence:

·         Commit to the best outcomes and highest quality.

·         Have a relentless focus on exceeding expectations.

·         Believe in sharing our results, learning from our mistakes and celebrating our successes.

Seize Opportunities:

·         Embrace and promote innovation and transformation.

·         Create partnerships that improve care delivery in our communities.

·         Have the courage to challenge the status quo.

Minimum Requirements

Identify items that are minimally required to perform the essential functions of this position.

Preferred or Specialized

Education:

Bachelor’s degree required with emphasis in journalism, communication, public relations or marketing is preferred

Experience:

2 to 5 years experience in marketing, public relations or the advertising field.

·         Excellent verbal and written communication skills.

·         Demonstrated creative ability with regard to writing, promotions, advertising along with strong editing skills. 

·         Knowledge of current trends in marketing, public relations, media relations, advertising and social media.

·         Proficient in word, Excel, Powerpoint, Outlook, InDesign

·         Skilled in managing multiple projects for delivery in a timely manner and within the fiscal budget.

·         Requires highly developed communication skills to effectively work with all levels of management throughout the UnityPoint Health, its subsidiaries and affiliates. 

·         Excellent academic credentials with a track record of professional accomplishments, which demonstrate superior performance, leadership and vision.

·         Possesses excellent written and verbal communications. 

·         Ability to work as a team member, creating and maintaining effective working relationships.

·         Ability to understand and apply guidelines, policies and procedures.

License(s)/Certification(s):

Valid driver’s license when driving any vehicle for work-related reasons.

Knowledge/Skills/Abilities:

Microsoft Office Products, including IndDesign, PowerPoint, Word, Photo Shop, Illustrator.  Photography and videography

Other:

Use of usual and customary equipment used to perform essential functions of the position.